The standard requirement, high consumption, and consumer demand in the grocery sector have led businesses to realise the need for Grocery delivery application. Due to constantly evolving consumer lifestyles, growing urbanisation, the advent of a tech-savvy generation with busier lifestyles, and growth in disposable incomes, there has been increased acceptance for online grocery shopping.
After all, online grocery shopping is convenient, safe, and adheres to social distancing standards. All these make consumers throng on online grocery platforms for their daily needs. With a large section of the workforce working from home and a general apprehension to venture out, online grocery shopping has become more of a necessity than a luxury.
Yet this market is predicted to grow at 57% CAGR and reach $18.2 billion by 2024. At the same time, the grocery sector is also accommodating small and individual players to operate their grocery stores online to cater to the local customer base.
Evolution of App Based Doorstep Delivery
Several applications offer grocery delivery to assist users in obtaining necessities during the coronavirus lockdown. To address this issue and ensure that everyone in the nation has access to daily necessities, several apps, like Uber, Swiggy, and Zomato, among others, have begun to deliver groceries. Thanks to online grocery delivery applications, placing a supermarket order is now simple. Also, there are many applications for same-day and 2-hour deliveries.
Online delivery companies have recently utilised rapid Commerce to provide clients with Doorstep delivery. It's difficult to believe when someone promises a delivery in 10 minutes. The rise in internet orders has been one of the pandemic's most significant effects on the supermarket sector. A report shows that the global online grocery industry is expected to grow by 60% from 2019 to 2022.
Today, the online grocery market amasses a significant market share in India’s food and grocery market and is valued at $2.9 billion as of 2020. With favourable government policies and rising demands in the market, the market is predicted to outgrow itself in the coming years. The preference for online grocery delivery skyrocketed during the COVID-19 pandemic.
When do We Need Grocery Delivery Services?
1. A party is being held at your house.
2. Now that it's time to eat, you must include a few essentials.
3. After a long day, you are exhausted but must prepare a delicious lunch for your family.
4. Travelers can save money by ordering on the fly.
Easy Way to Get the Grocery on Your Doorstep in Just a Click Through
1. Install the grocery delivery app that works well and delivers in your locality.
2. Check for reviews of the app.
3. Plan a safe payment method.
4. Read the guidelines properly before your first order.
5. Make sure you have a stable internet connection.
6. Ensure that the delivery address and contact number are entered correctly.
7. Opt for fast delivery to suffice your immediate needs when ordering in an emergency.
As other industries switched to websites, the grocery industry predominantly focused on mobile applications. This is an excellent move in this current age of digitisation, where everyone uses a cell phone. Grocery Dive estimates that more than 30 million users will prefer using mobile apps for grocery services in 2022. Well-informed retailers enhance their customer shopping experience and win by leveraging mobile solutions.
How Fast Can the Grocery be Delivered to Your Doorstep?
Based on your location, the delivery time can vary between 10-30 mins in most of the instant grocery delivery apps. In some cases, the orders are delivered in just 7-8 mins. Also, due to road traffic, building/society security checks & more entrance points, and unwanted issues, deliveries reach after 30 mins.
Some companies have a dark store within two kilometres of the targeted areas. Before placing an order, all the groceries you view on the app are available at these retailers. As a result, the fulfilment staff promptly prepares your purchase once you place it before giving it to the delivery person to deliver. To expedite this procedure, these app-based sellers also intend to build stock points or warehouses.
Instant Genie makes things easy for every busy household. The app-based service is online and easily accessible. This is a 24x7 delivery app that instantly delivers anything to your doorstep. The virtual assistant also helps us with our shopping and selection. They deliver groceries, essentials, fruits, vegetables, meat, food, and medicine in most major cities. Additionally, they offer a separate service to pick up and deliver packages within the city limits.
Owing to the high preference for Grocery in your doorstep delivery through online shopping and the disruption caused by online grocers, we can expect rising pressure on the brick-and-mortar stores in the coming days. A push towards personalisation and ease of shipping has made online shopping the preferred mode for most people. In India, the online grocery delivery market is operated by multiple players fighting for their share in the $900 billion retail market.
Stores are experimenting with their designs to suit the new consumer needs best and facilitate faster shopping trips. To avoid queues, pick-up hubs are being created inside the stores. For checkout, more shoppers are choosing cashier-less self-service options. Stores worldwide are embracing technology to be innovative and cope with the present needs of buyers.